Proven Methodology

Use the framework we've developed through working with over 100 marketing teams around the globe.

AI & Agent Enabled

Learn how AI and Agents can be woven into your processes and rate which areas will benefit from AI the most.

Tools for Success

Receive a set of reusable tools to help drive your MOps process automation strategy forward.

Over 25 Years of MOps Experience Baked-in 

David York is a seasoned marketing ops professional with a passion for streamlining complex marketing processes. He's worked with hundreds of customers over the past 25 years to help them maximize their marketing performance by optimizing marketing operations and martech. 

Course Curriculum

1 Chapter · 11 Lessons

  1. 1

    MOps + RevOps Orchestration Framework

    1. (Included in full purchase)

      Framework Overview

    2. (Included in full purchase)

      1: Inventory - Define What Processes Exist

    3. (Included in full purchase)

      2: Classification - Understanding Business Impact

    4. (Included in full purchase)

      3: Prioritization - Finding the Quick Wins

    5. (Included in full purchase)

      Inventory and Classification Workbook

    6. (Included in full purchase)

      4: Mapping - Laying Out the Steps

    7. (Included in full purchase)

      5: Translation - Process Optimization

    8. (Included in full purchase)

      Bonus - Automating with AI and Agents

    9. (Included in full purchase)

      6: Build - Constructing an Automated Process

    10. (Included in full purchase)

      7: Iterate - Continuous Improvement

    11. (Included in full purchase)

      Framework Tips and Tricks

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