Discover the Value of Marketing Operations 

Understand what marketing operations is and why it's so valuable to businesses in the age of digital marketing.

Learn the Core Skills Needed in Marketing Ops

Get up to speed on the non-technical, technical and soft skills that every marketing ops pro needs. 

Identify the Steps to Chart a Successful Career

Plan your pathway from entry-level to VP by learning what it takes to stand out in the field of marketing ops.

Building a Strong MOps Foundation Starts Now

Our "Intro to Marketing Operations" course is designed to give you the  knowledge you need to begin a career in MOps. You'll leave with a strong foundation of marketing ops knowledge and a pathway to future growth.

Course Curriculum

5 Chapters · 24 Lessons

  1. 1

    Marketing Operations 101

    1. (Included in full purchase)

      What is Marketing Operations?

    2. (Included in full purchase)

      The Role of Marketing Ops in Marketing

    3. (Included in full purchase)

      Why Marketing Ops is Crucial for Today's Businesses

    4. (Included in full purchase)

      Progress Check

  2. 2

    Tools and Technology in Marketing Operations

    1. (Included in full purchase)

      Introduction to Marketing Technology (MarTech)

    2. (Included in full purchase)

      Categories of Marketing Ops Tools

    3. (Included in full purchase)

      How Tools Enable MOps Success

    4. (Included in full purchase)

      Getting Started with MOps Tools

    5. (Included in full purchase)

      Progress Check

  3. 3

    Essential Skills for Success in Marketing Operations

    1. (Included in full purchase)

      Introduction to MOps Skills

    2. (Included in full purchase)

      MOps Core Technical Skills

    3. (Included in full purchase)

      Critical Soft Skills in MOps

    4. (Included in full purchase)

      Practical Ways to Build Your Skills

    5. (Included in full purchase)

      Progress Check

  4. 4

    Campaign Management and Data Analytics

    1. (Included in full purchase)

      Campaign Management Basics

    2. (Included in full purchase)

      Introduction to Marketing Analytics

    3. (Included in full purchase)

      How MOps Drives Campaign Success

    4. (Included in full purchase)

      Real-life Campaign Walkthrough

    5. (Included in full purchase)

      Progress Check

  5. 5

    Building a Career in Marketing Operations

    1. (Included in full purchase)

      Career Pathways in MOps

    2. (Included in full purchase)

      How to Stand Out in Marketing Ops

    3. (Included in full purchase)

      Networking and Mentorship

    4. (Included in full purchase)

      The Future of Marketing Operations

    5. (Included in full purchase)

      Course Wrap-up

Ready to step into Marketing Operations?

Enroll in this course to lay the foundation for a successful career in marketing operations. 

$325.00

Enroll Now