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Benefit from our experience in delivering successful results to more than 100 marketing teams.

Simple Action Steps

Receive clear next steps that will help propel your marketing operations career journey forward.

Examples & Case Studies

Understand real-world scenarios and the business impact of the content you are learning.

Over 25 Years of MOps Experience Baked-in

David York is a seasoned marketing ops professional with a passion for streamlining complex marketing processes. He's worked with hundreds of customers over the past 25 years to help them maximize their marketing performance by optimizing marketing operations and martech.

Course Curriculum

6 Chapters · 25 Lessons

  1. 1

    Introduction to Data Management in Marketing Ops

    1. (Included in full purchase)

      Why Data Matters in Marketing Operations

    2. (Included in full purchase)

      Key Concepts in Data Management

    3. (Included in full purchase)

      Overview of Marketing Data Types

    4. (Included in full purchase)

      Progress Check

  2. 2

    Data Collection Best Practices

    1. (Included in full purchase)

      Data Sources in Marketing Operations

    2. (Included in full purchase)

      Ensuring Accurate Data Entry

    3. (Included in full purchase)

      Forms and Lead Capture Techniques

    4. (Included in full purchase)

      Progress Check

  3. 3

    Data Cleansing and Data Quality

    1. (Included in full purchase)

      Why Data Quality Matters

    2. (Included in full purchase)

      Techniques for Data Cleansing

    3. (Included in full purchase)

      Creating a Data Quality Workflow

    4. (Included in full purchase)

      Progress Check

  4. 4

    Data Organization and Storage

    1. (Included in full purchase)

      Organizing Data for Marketing Operations

    2. (Included in full purchase)

      Marketing Databases and CRMs

    3. (Included in full purchase)

      Data Warehouses and CDPs

    4. (Included in full purchase)

      Data Security and Compliance

    5. (Included in full purchase)

      Progress Check

  5. 5

    Data Analysis and Reporting

    1. (Included in full purchase)

      Data Analytics for Marketing Operations

    2. (Included in full purchase)

      Data Analysis and Visualization Tools

    3. (Included in full purchase)

      Creating Actionable Marketing Reports

    4. (Included in full purchase)

      Progress Check

  6. 6

    Integrations, AI and Agentic

    1. (Included in full purchase)

      Data Integration and APIs

    2. (Included in full purchase)

      The Role of AI in Data Management

    3. (Included in full purchase)

      Agentic Data Management

    4. (Included in full purchase)

      Progress Check

Ready to Dive into Data Management?

Join our course today and gain the data management skills necessary to excel in marketing operations.

$325.00

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