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Understand real-world scenarios and the business impact of the content you are learning.

Over 25 Years of MOps Experience Baked-in

David York is a seasoned marketing ops professional with a passion for streamlining complex marketing processes. He's worked with hundreds of customers over the past 25 years to help them maximize their marketing performance by optimizing marketing operations and martech.

Curriculum

6 Chapters · 27 Lessons

  1. 1

    Introduction to Campaign Management

    1. (Included in full purchase)

      What is Campaign Management?

    2. (Included in full purchase)

      Key Components of a Modern Marketing Campaign

    3. (Included in full purchase)

      Marketing Operations’ Value in Campaign Mgmt.

    4. (Included in full purchase)

      Progress Check

  2. 2

    Strategic Planning and Campaign Design

    1. (Included in full purchase)

      Setting Campaign Objectives

    2. (Included in full purchase)

      Audience Segmentation and Targeting

    3. (Included in full purchase)

      Crafting a Campaign Brief

    4. (Included in full purchase)

      Budgeting and Resource Allocation

    5. (Included in full purchase)

      Progress Check

  3. 3

    Tools and Technologies for Campaign Management

    1. (Included in full purchase)

      Overview of Campaign Management and Martech

    2. (Included in full purchase)

      CRM and Marketing Automation Tools

    3. (Included in full purchase)

      Analytics and Reporting Tools

    4. (Included in full purchase)

      Workflow and Collaboration Tools

    5. (Included in full purchase)

      Progress Check

  4. 4

    Campaign Execution and Multi-channel Coordination

    1. (Included in full purchase)

      Building a Multi-channel Campaign

    2. (Included in full purchase)

      Quality Assurance and Pre-Launch Checklists

    3. (Included in full purchase)

      Campaign Launch Best Practices

    4. (Included in full purchase)

      Progress Check

  5. 5

    Campaign Monitoring and Optimization

    1. (Included in full purchase)

      Tracking Campaign Metrics in Real-time

    2. (Included in full purchase)

      Optimizing Campaign Performance

    3. (Included in full purchase)

      Tools for Real-time Campaign Management

    4. (Included in full purchase)

      Progress Check

  6. 6

    Reporting, Analytics and Continuous Improvement

    1. (Included in full purchase)

      Building a Campaign Performance Report

    2. (Included in full purchase)

      Connecting Campaign Results to Business Goals

    3. (Included in full purchase)

      Documenting Lessons Learned

    4. (Included in full purchase)

      Campaign Management Wrap-Up

    5. (Included in full purchase)

      Progress Check

Grow Your Campaign Management Skills!

Join the course to learn everything you'll need to know about Campaign Management in marketing operations.

$325.00

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