Learn from Experts

Benefit from our experience in delivering successful results to more than 100 marketing teams.

Simple Action Steps 

Receive clear next steps that will propel your AI and agentic marketing journey forward.

Examples & Case Studies

Understand the real-world and measurable impact of integrating AI and agentic capabilities.

Over 25 Years of  Experience Baked-in 

David brings over 25 years of hands-on experience in corporate marketing, sales enablement and business strategy. He has worked across industries with over 100 enterprise organizations to identify, design and implement strategic solutions in the areas of marketing, sales, and customer service.

Course Curriculum

6 Chapters · 29 Lessons

  1. 1

    Creating an AI and Agentic Mindest in Marketing

    1. (Included in full purchase)

      Course Overview

    2. (Included in full purchase)

      Defining AI in Marketing

    3. (Included in full purchase)

      Intro to Agentic Marketing

    4. (Included in full purchase)

      Four Phases of AI Adoption in Marketing

    5. (Included in full purchase)

      Building an AI-Ready Foundation

  2. 2

    Understanding Core AI/Agentic Technologies

    1. (Included in full purchase)

      Foundational AI Technologies for Marketing

    2. (Included in full purchase)

      The Martech Landscape for AI

    3. (Included in full purchase)

      Integrating AI into Your Stack

    4. (Included in full purchase)

      Data: The Fuel for AI

  3. 3

    Redesigning Marketing Workflows

    1. (Included in full purchase)

      Marketing’s Manual Process Problem

    2. (Included in full purchase)

      AI-Powered Campaign Planning

    3. (Included in full purchase)

      Agentic Campaign Briefs & Creative Flows

    4. (Included in full purchase)

      Intelligent Campaign Execution & Automation

    5. (Included in full purchase)

      Analytics and Optimization

    6. (Included in full purchase)

      Additional AI and Agentic Use Cases

  4. 4

    Assembling an AI-Ready Marketing Team

    1. (Included in full purchase)

      New Roles and Responsibilities

    2. (Included in full purchase)

      Becoming an AI-powered Marketer

    3. (Included in full purchase)

      Human + AI Collaboration

    4. (Included in full purchase)

      Enabling Continuous AI Fluency

  5. 5

    Implementation and Change Management

    1. (Included in full purchase)

      Assessing Your AI Readiness

    2. (Included in full purchase)

      Piloting and Scaling AI Initiatives

    3. (Included in full purchase)

      Change Management and Culture Shifts

    4. (Included in full purchase)

      AI Governance and Data Security

    5. (Included in full purchase)

      Keys to Enterprise AI Success

  6. 6

    Designing Your AI-Powered Marketing Roadmap

    1. (Included in full purchase)

      The Future of Marketing and Marketing Ops

    2. (Included in full purchase)

      Mapping Strategic AI and Agentic Priorities

    3. (Included in full purchase)

      Designing Your Roadmap (with Milestones)

    4. (Included in full purchase)

      Course Wrap-up

    5. (Included in full purchase)

      Additional Free Resources

Unleash the Power of AI for Your Marketing

Get the knowledge and skills you need to successfully ride the wave of AI-powered and agentic marketing today! 

$899.00

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